“People will forget what you said, people will forget what you did, but people will never forget how you made them feel”
by Maya Angelou
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Orkut Blog
Innovation launched it. Culture sustained it. Inaction ended it. From the beginning, Orkut aligned with what would today be called a digital marketing action plan, identifying a target audience, providing community value, and fostering engagement. The platform’s clean design and community driven interface encouraged people to connect based on shared…
When apps listen to people, they become part of their lives, not just their screens. Audience-Centered Design: How Weixin Became an Everyday Essential Understanding the target audience is a foundational element of any successful social media strategy. Social media platforms that thrive in today’s competitive digital environment do so not…
When raising awareness becomes performative: what this viral trend teaches us about real impact. “Is That Really Awareness?” — What the Breast Cancer Meme Got Right (and What It Missed) Every October, social media turns pink. Our feeds fill with hearts, inspirational quotes, and… some pretty odd Facebook statuses. Remember…
Hello,
Hi, I’m Becky a passionate storyteller, lifelong learner, and advocate for all things creative and intentional. With a background in marketing and a deep love for brand strategy, I created Becky On Brand to explore the intersection of savvy thinking, smart design, and purpose driven communication.
Whether I am breaking down business trends, diving into the power of social media, or reflecting on how brands connect with real people, this blog is where ideas turn into impact. I believe learning never stops and that every insight is a step forward.
October Blogs
Orkut – 20th
Weixin – 4th
September Blogs
Breast Cancer Meme – 17th
Warby Parker – 7th
Innovation launched it. Culture sustained it. Inaction ended it. From the beginning, Orkut aligned with what would today be called a digital marketing action plan, identifying a target audience, providing community value, and fostering engagement. The platform’s clean design and community driven interface encouraged people to connect based on shared interests. In just four months,…
When apps listen to people, they become part of their lives, not just their screens. Audience-Centered Design: How Weixin Became an Everyday Essential Understanding the target audience is a foundational element of any successful social media strategy. Social media platforms that thrive in today’s competitive digital environment do so not by chance, but through intentional…
When raising awareness becomes performative: what this viral trend teaches us about real impact. “Is That Really Awareness?” — What the Breast Cancer Meme Got Right (and What It Missed) Every October, social media turns pink. Our feeds fill with hearts, inspirational quotes, and… some pretty odd Facebook statuses. Remember the one where women were…
Becky on Brand 